While they were Hand I Love You Merry Christmas shirt . “figuring out what the borders of the brand are,” as Miles puts it. Hearst came across a piece of writing by her mother-in-law Austine Hearst, the late newspaper columnist and the wife of the editor in chief of Hearst newspapers. She had many “don’ts.” Men shouldn’t be “too neat, too matched up, too color-schemed, [or] too snugly fitted.” Her “do’s” were more straightforward. Men should aim for nonchalance [and] individuality, without novelty.
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